Got my car renewal through today - as you would expect an increase in premium. I then got a phone call from my insurers checking that I had received them and asking me if I wanted to renew. When I said that I would be looking around to check for a better deal they immediately reduced my premium by £23. I said that I would still be checking with other insurers before I decide if I want to renew with them. Later today I rang them up to get a quote - as if I were a new customer and not an existing one. I gave them all of my details but gave them a different name - called myself mrs X instead of Mrs Y. The quote they gave me was £60 cheaper than my renewal premium! I then rang them back and asked why - as a new customer was I getting a much better deal than I am as an existing customer? They tried to waffle about all quotes are specific to the individuals details but when I said that the only difference was that I had called myself X instead of Y they said they'd look into it. I then got a phone call to say that because I'd LIED about who I was they wouldn't give me the cheaper premium that I'd been quoted being Mrs X - the new customer, and that my renewal premium would remain as they'd offered me being Mrs Y their existing customer!! Is this legal? It certainly isn't moral and just shows that they are "buying" new customers but not taking care of their existing ones. Has anyone had the same experience and is there anything I can do about it?